Thermal Optics and Accessories



We are RIX, and we sincerely appreciate your interest and support. I’d like to share the story of our brand with you, so you can better understand our vision and values.

RIX was born out of a simple yet profound realization: in the field of night vision products, users face numerous challenges. Our friends, family, and hunting companions have all struggled when trying to purchase night vision equipment. Complex technical specifications, highly homogeneous products, and exorbitant prices have all posed as obstacles to making a choice. Even more frustrating, once purchased, users find very little post-purchase support, and newcomers are left feeling lost when it comes to mastering the usage techniques.

We firmly believe that the value of technological products lies in making life more convenient and enjoyable. This belief led us to establish RIX Optical, where “RIX” stands for our mission:

  • R: Redefine. We refuse to accept the status quo. We will optimize existing night vision product types. We are committed to enhancing performance and durability, all while ensuring that high-quality products are available to you at a more affordable price. We believe that every investment you make should be truly.
  • I: Innovate. We are not just followers; we are innovators. We are dedicated to breaking free from the confines of product homogeneity and continuously introducing innovative products. We aim to bring you a fresh and more user-friendly visual experience, allowing you to discover the beauty of the night with unprecedented technological enjoyment.
  • X: Experience. We draw insights from various industries to deliver a consistently excellent experience. From pre-purchase consultations and the buying process to post-purchase support, we are committed to ensuring that you feel well-supported throughout your journey. We understand that a brand’s value is not only reflected in its products but also in the holistic experience it provides to users.

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